Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Beichen Liang; Sudhir H. Kale
| Year of publication: |
2012
|
|---|---|
| Authors: | Liang, Beichen ; Kale, Sudhir H. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 3, p. 333-339
|
| Subject: | Werbewirkung | Advertising effects | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology | Nationalkultur | National culture | Ostasien | East Asia | Westliche Staaten | Western countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507200