Cultural differences in imagery generation : the influence of abstract versus concrete thinking
Year of publication: |
2012
|
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Authors: | Liang, Beichen ; Kale, Sudhir H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 3, p. 333-339
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Subject: | Werbewirkung | Advertising effects | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology | Nationalkultur | National culture | Ostasien | East Asia | Westliche Staaten | Western countries |
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