Cultural Economies of Internationalisation : Exploring the Role of ‘Iconic Individuals’ and ‘Brand Leaders’ in Global Headhunting Firms
Year of publication: |
2009
|
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Authors: | Hall, Sarah ; Beaverstock, Jonathan ; Faulconbridge, James |
Publisher: |
[S.l.] : SSRN |
Subject: | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Individualismus | Individualism | Welt | World |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Global Networks, Vol. 9, No. 3, pp. 399-419, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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