Cultural event as a territorial marketing tool : the case of the Ravello Festival on the Italian Amalfi coast
Year of publication: |
2011
|
---|---|
Authors: | Simeon, Maria I. ; Buonincontri, P. |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 20.2011, 3/4, p. 385-406
|
Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Veranstaltung | Event | Kultur | Culture | Italien | Italy |
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