Cultural frames that drive sales and marketing apart: an exploratory study
Year of publication: |
2006
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Authors: | Beverland, Michael ; Steel, Marion ; Dapiran, G.Peter |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 21.2006, 6, p. 386-394
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Saved in:
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