Cultural Heritage Branding – Societal Costs and Benefits
Year of publication: |
[2023]
|
---|---|
Authors: | Senftleben, Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Kosten-Nutzen-Analyse | Cost-benefit analysis | Kulturgüter | Cultural heritage | Markenführung | Brand management |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 4, 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4399942 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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