Cultural heritage fashion branding in Asia
Eunju Ko and Seulgi Lee
| Year of publication: |
2011
|
|---|---|
| Authors: | Ko, Eunju ; Lee, Seulgi |
| Published in: |
Tourism sensemaking : strategies to give meaning to experience. - Bingley [u.a.] : Emerald, ISBN 0-85724-853-7. - 2011, p. 89-109
|
| Subject: | Kulturgüter | Cultural heritage | Nationalkultur | National culture | Mode | Fashion | Markenführung | Brand management | Vergleich | Comparison | Japan | Südkorea | South Korea | China |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380891