Cultural Impact on the Relationship Among Perceived Service Quality, Brand Name Value, and Customer Loyalty
Year of publication: |
2015
|
---|---|
Authors: | Malai, Veerapong |
Other Persons: | Speece, Mark (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of International Consumer Marketing 17(4): 7-40 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2005 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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