Cultural influences on consumer ethnocentrism : a multi-country investigation
Piyush Sharma
| Year of publication: |
2010
|
|---|---|
| Authors: | Sharma, Piyush |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 19.2010, 2/3, p. 175-196
|
| Subject: | Nationalkultur | National culture | Soziale Gruppe | Social group | Konsumentenverhalten | Consumer behaviour | China | Großbritannien | United Kingdom | Indien | India | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384431