Cultural management for multinational enterprises
Christian Zuber; Hans-Christian Pfohl
| Year of publication: |
2015
|
|---|---|
| Authors: | Zuber, Christian ; Pfohl, Hans-Christian |
| Published in: |
Handbook of research on global business opportunities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6551-4. - 2015, p. 71-102
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Unternehmenskultur | Corporate culture | Interkulturelles Management | Cross-cultural management | Welt | World | Kulturmanagement | Cultural management | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459074