Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Esi Abbam Elliot; Joseph Cherian; Hernan Casakin
| Year of publication: |
2013
|
|---|---|
| Authors: | Elliot, Esi A. ; Cherian, Joseph A. ; Casakin, Hernan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1004-1012
|
| Subject: | Gastronomie | Restaurant industry | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality | Verkaufsförderung | Sales promotion | Kulturelle Identität | Cultural identity | Mexiko | Mexico |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755377