Cultural Overtourism : A Radical Proposal

The negative external effects caused by Cultural Overtourism were evident at various cultural sites, especially in Europe. However, the exogenous shock of a pandemic and the consequences of governmental interventions resulted in a situation of worldwide Undertourism. It is to be expected that the recovery of tourism in general, and also cultural tourism, will take a long time. Thus, we believe that this is an excellent opportunity to reflect more deeply on how visits to cultural sites should be organized in the future and propose Revived Originals as a solution to the issues arising along with Cultural Overtourism. Increasing supply and not limiting demand, by replicating the most valued sites identically in a new location, is likely to be more fruitful compared to so far unsuccessful regulative measures. Advances in digital technology support the proposal and show the feasibility of, at first sight, an outlandish idea