Cultural product innovation strategies adopted by the performing arts industry
Year of publication: |
2021
|
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Authors: | Chen, Chun Liang |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 15.2021, 5, p. 1139-1171
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Subject: | Design-driven innovation | Product innovation | Co-creation | Case study | Innovation management | Performing arts | Innovationsmanagement | Innovation | Kunst | Arts | Produktentwicklung | New product development | Theater | Theatre | Kultursektor | Cultural sector | Kundenintegration | Customer integration |
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