Cultural value, consumption value, and global brand image: A cross-national study
Year of publication: |
2009
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Authors: | Park, Hye-Jung ; Rabolt, Nancy J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 8, p. 714-735
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