Cultural values and branding in an emerging market : the Indian context
Year of publication: |
2007
|
---|---|
Authors: | Kumar, S. Ramesh ; Guruvayurappan, Nitya ; Banerjee, Madhurjya |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 3, p. 247-272
|
Subject: | Markenführung | Brand management | Soziale Werte | Social values | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Indien | India |
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