Cultural values reflected in Chinese advertisements : self-construal and persuasion implications
by Jing Zhang
| Year of publication: |
2004
|
|---|---|
| Authors: | Zhang, Jing |
| Subject: | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Kollektivismus | Collectivism | Altersgruppe | Age group | China | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 221 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Urbana, Ill., Univ. of Illinois at Urbana-Champaign, Diss., 2004 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946487