Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations
Year of publication: |
2005
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Authors: | González-Benito, Oscar ; González-Benito, Javier |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 34.2005, 8, p. 797-829
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