Culture and marketing strategy in discount retailing
| Year of publication: |
2007
|
|---|---|
| Authors: | Merrilees, Bill ; McKenzie, Brent ; Miller, Dale |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 3, p. 215-221
|
| Publisher: |
Elsevier |