Culture and positioning as determinants of strategy : personality and the business organization
Tony Ellson
| Year of publication: |
2004
|
|---|---|
| Authors: | Ellson, Tony |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketing | Management | Corporate culture | Communication in marketing | Customer relations | Target marketing | Market segmentation | Strategisches Management | Corporate Identity | Unternehmenskultur | Marktkommunikation | Positionierung <Marketing> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 270 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-4039-1751-5 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004445103