Culture and the Ad: Exploring Otherness in the World of Advertising
Year of publication: |
1996
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Authors: | O'Barr, William M. ; Klein, Thomas A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 16.1996, 2, p. 103
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