Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Jin-A. Choi and Robert Lewis
| Year of publication: |
2017
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|---|---|
| Authors: | Choi, Jin-A. ; Lewis, Robert |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 1, p. 3-11
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| Subject: | Celebrity endorsement | culture | advertising | moral psychology | Südkorea | South Korea | Celebrity-Werbung | Werbung | Advertising | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Werbewirkung | Advertising effects | Kultur | Culture | Ethik | Ethics | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1242681 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779365