Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Year of publication: |
2010
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Authors: | Albaum, Gerald ; Yu, Julie ; Wiese, Nila ; Herche, Joel ; Evangelista, Felicitas ; Murphy, Brian |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 2, p. 139-152
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