"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Stefan Schwarzkopf
| Year of publication: |
2007
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| Authors: | Schwarzkopf, Stefan |
| Published in: |
Management & organizational history : MOH. - Abingdon : Taylor & Francis, ISSN 1744-9359, ZDB-ID 2212000-2. - Vol. 2.2007, 3, p. 219-236
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| Subject: | Ernest Dichter | Marktforschung | Market research | Motivation | Ökonomische Ideengeschichte | History of economic thought | Großbritannien | United Kingdom | 1950-1970 |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003687652