Culture Matters: Consumer Acceptance of U.S. Films in Foreign Markets
| Year of publication: |
2005
|
|---|---|
| Authors: | Craig, C.Samuel ; Greene, William H. ; Douglas, Susan P. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 13.2005, 4, p. 80-103
|