Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Fang Liu, Ali Kanso, Yong Zhang, and Doina Olaru
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Fang ; Kanso, Ali ; Zhang, Yong ; Olaru, Doina |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 7, p. 1028-1058
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| Subject: | advertising acceptance | advertising value | Australia | China | cross-cultural advertising | Mobile advertising | Australien | Werbung | Advertising | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity | Mobile Marketing | Mobile marketing | Internationales Marketing | International marketing | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1612495 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179089