Cumulative advertising effects : sources and implications
Darral G. Clarke, ed.
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Clarke, Darral G. (contributor) |
| Publisher: |
Cambridge, Mass. |
| Subject: | Werbung | Advertising | Theorie | Theory |
| Extent: | XIV, 209 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000769398