Curb your enthusiasm : examining the customer experience with Alexa and its marketing outcomes
Year of publication: |
2023
|
---|---|
Authors: | Oliveira, Guilherme Gouvea de ; Lizarelli, Fabiane Letícia ; Teixeira, Jorge Grenha ; Mendes, Glauco Henrique de Sousa |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-12
|
Subject: | Customer experience | Interactive voice assistants | Alexa | Conversational agents |
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