Curbing texting & driving with advertising co-creation
Kelly Naletelich, Seth Ketron, J. Alejandro Gelves
| Year of publication: |
2023
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|---|---|
| Authors: | Naletelich, Kelly ; Ketron, Seth ; Gelves, J. Alejandro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-13
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| Subject: | Advertising co-creation | Co-creation | Empowerment | Texting while driving | UGC | Werbung | Advertising | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534252