Current and emerging issues in the audiovisual industry
Mercedes Medina, Mónica Herrero, Alicia Urgellés
| Year of publication: |
2017
|
|---|---|
| Authors: | Medina, Mercedes ; Herrero, Mónica ; Urgellés, Alicia |
| Publisher: |
London, UK : ISTE |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 154 Seiten Illustrationen |
|---|---|
| Series: | Innovation, entrepreneurship, management series. - London, UK : ISTE, ZDB-ID 2895210-8. - Vol. volume 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | New Paradigms of Audiovisual Industry / Mercedes Medina The Threat of OTT for the Pay-TV Market / Alicia Urgelles The Resistance of Legacy TV Channels / Mercedes Medina The Public Service Heritage / Mercedes Medina The Battle for Audiences / Mónica Herrero Entertaining Power: Quality of Content / Mercedes Medina From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés Monetizing in the Digital Era / Mónica Herrero Implementing Innovation Strategy / Mercedes Medina. |
| ISBN: | 978-1-84821-977-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647271