Current Characteristic Features and Focus of Corporate Marketing

This is a presentation of the marketing mix and the corporate marketing policy in the beginning of the XXI century. The latest aspects and trends in the components of the mix have been analyzed. The highlight is the role of the procedures and the quality and safety standards in order to satisfy the clients and to improve the competitiveness of the companies. The idea of elaborating a new “P” (Procedures) in Marketing is introduced and explained.

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Year of publication:	2009
Authors:	Kuzmanov, Georgi
Published in:	Economic Thought journal. - Economic Research Institute, ISSN 0013-2993. - 2009, 3, p. 68-84
Publisher:	Economic Research Institute

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Type of publication:	Article
Classification:	D21 - Firm Behavior ; L21 - Business Objectives of the Firm
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005007948