Current Scenario in Retail Marketing with Special Reference to Organised Retailing

The Indian retail industry has scaled impeccable growth over the last decade with an amiable acceptance to organized retailing formats. The industry is maturing towards modern concept of retailing, cornering the conventional unorganized family-owned business. India has been ranked as the fourth most attractive nation for retail investment among 30 emerging markets. With market liberalization, growing consumerism and the entry of corporate players, the Indian retail sector is currently experiencing developments at an evolutionary rate like nowhere else in the world. This article consists of the following objectives such as To assess the progress, analyse the opportunities know FDI scenario, and To study the regulatory frame work of organized retail marketing