Current trends in the marketing strategies of Austrian firms in Central and Eastern Europe
Year of publication: |
2008
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Authors: | Schuh, Arnold |
Published in: |
Business strategies for economies in transition : book of readings on CEE countries. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-0049-X. - 2008, p. 2-25
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Subject: | Internationaler Markteintritt | International market entry | Unternehmen | Enterprise | Österreichisch | Austrian | Osteuropa | Eastern Europe |
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