Customer acceptance of tradable service contracts
Ingmar Geiger, Manuel Kluckert, Michael Kleinaltenkamp
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Geiger, Ingmar ; Kluckert, Manuel ; Kleinaltenkamp, Michael |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 2, p. 155-183
|
| Subject: | Tradable service contracts | Customer accepntance | New institutional economics | Sales channels | Neue Institutionenökonomik | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistung | Services | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11573-016-0817-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707316