Customer Acceptance: The Key to Successful Introductions of Innovations
Year of publication: |
1992
|
---|---|
Authors: | Herbig, Paul A. ; Day, Ralph L. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 10.1992, 1, p. 4-15
|
Publisher: |
MCB UP Ltd |
Subject: | Customers | Diffusion | Innovation | Marketing planning |
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