Customer accounting : creating value with customer analytics
Massimiliano Bonacchi, Paolo Perego
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Bonacchi, Massimiliano ; Perego, Paolo |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Kundenanalyse | Customer analysis | Kundenwert | Customer value | Performance-Messung | Performance measurement | Berichtswesen | Reporting | Rechnungswesen | Accounting |
| Description of contents: | Table of Contents [gbv.de] ; Description [vub.de] ; Description [deposit.dnb.de] |
| Extent: | viii, 87 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-030-01970-5 ; 978-3-030-01970-9 ; 978-3-030-01971-6 ; 978-3-030-01971-6 |
| Other identifiers: | 10.1007/978-3-030-01971-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013984