Customer Analysis for Software XploRe From Data Mining to Marketing Strategy
Year of publication: |
2003-05-27
|
---|---|
Authors: | Wang, Jianqiu |
Other Persons: | Härdle, Wolfgang (contributor) |
Publisher: |
Wirtschaftswissenschaftliche Fakultät |
Subject: | Wirtschaft | Statistik | customer analysis | market segmentation | data mining | clustering | marketing strategy | marketing mix |
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