Customer and costs perception in a multi-channel service sales
Year of publication: |
2020
|
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Authors: | Pastuszak, Zbigniew ; Lipowski, Marcin ; Bondos, Ilona |
Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5365, ZDB-ID 2232972-9. - Vol. 11.2020, 2, p. 139-158
|
Subject: | cost perception | multichannel marketing | customer generations | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketingmanagement | Marketing management |
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