Customer and employee co-creation of radical service innovations
Year of publication: |
2015
|
---|---|
Authors: | Melton, Horace ; Hartline, Michael D. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 2, p. 112-123
|
Subject: | Service-dominant logic | Cross-functional teams | Customer involvement | Frontline employees | Process complexity | Radical service innovation | Kundenintegration | Customer integration | Service-Dominant Logic | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Arbeitsgruppe | Team | Dienstleistungssektor | Service industry | Innovation | Dienstleistung | Services |
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