Customer and product relationships for the individual mobility of the future
Year of publication: |
2014
|
---|---|
Authors: | Stadler, Rupert |
Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 55-82
|
Subject: | Audi AG | Beziehungsmarketing | Relationship marketing | Mobilität | Mobility | Social Web | Social web | Digitale Medien | Digital media | Kfz-Industrie | Automotive industry |
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