Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting
| Year of publication: |
2005
|
|---|---|
| Authors: | Buckinx, Wouter ; Van den Poel, Dirk |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 164.2005, 1, p. 252-268
|
| Publisher: |
Elsevier |