Customer base analysis : the case for a central variant of the Betageometric/NBD model
Year of publication: |
2007
|
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Authors: | Hoppe, Daniel ; Wagner, Udo |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 3.2007, 2, p. 75-90
|
Subject: | Distanzhandel | Distance selling | Konsumentenverhalten | Consumer behaviour | Wahrscheinlichkeitsrechnung | Probability theory | Vergleich | Comparison |
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