Customer-base management in network industries : the moderating role of network size and market growth
Year of publication: |
2015
|
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Authors: | Maicas, Juan Pablo ; Sesé, F. Javier |
Published in: |
European management review : the journal of the European Academy of Management. - Oxford [u.a.] : Blackwell, ISSN 1740-4754, ZDB-ID 2209703-X. - Vol. 12.2015, 4, p. 209-220
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Subject: | customer-base management | network industries | customer acquisition | customer retention | price | mobile communications | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Netzwerk | Network | Netzregulierung | Access regulation |
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