Customer-based brand equity for a tourism destination: The case of Croatia
Year of publication: |
2021
|
---|---|
Authors: | Cervova, Lenka ; Vávrová, Jitka Němečková |
Published in: |
Economies. - Basel : MDPI, ISSN 2227-7099. - Vol. 9.2021, 4, p. 1-12
|
Publisher: |
Basel : MDPI |
Subject: | brand equity | Croatia | customer-based brand equity | destination | destination awareness | destination brand | destination image | destination loyalty | destination management | destination quality | tourism | visitors' loyalty |
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