Customer behavior across competitive loyalty programs
Year of publication: |
2024
|
---|---|
Authors: | Khodakarami, Farnoosh ; Petersen, J. Andrew ; Venkatesan, Rajkumar |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 892-913
|
Subject: | Competition | Customer relationship management | Goal shielding | Goals | Loyalty programs | Mobile app | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Marketingmanagement | Marketing management |
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