Customer behavior in electronic commerce : the moderating effect of e-purchasing experience
Blanca Hernández; Julio Jiménez; M. José Martín
| Year of publication: |
2010
|
|---|---|
| Authors: | Hernández Ortega, Blanca ; Jimenez, Julio ; Martín, M. José |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 964-971
|
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652160