Customer-centric knowledge creation for customer relationship management
Phocharapol Srisamran; Vichita Vathanophas Ractham
| Year of publication: |
2014
|
|---|---|
| Authors: | Phocharapol Srisamran ; Ractham, Vichita Vathanophas |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 30.2014, 2, p. 397-408
|
| Subject: | Knowledge Management | Knowledge Creation | Customer Relationship Management | Customer Knowledge | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010353543