Customer-centric marketing with Internet coupons
Hsing Kenneth Cheng; Kutsal Dogan
| Year of publication: |
2008
|
|---|---|
| Authors: | Cheng, Hsing Kenneth ; Dogan, Kutsal |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 3, p. 606-620
|
| Subject: | Informationssystem | Information system | Beziehungsmarketing | Relationship marketing | Marketing | Internet | Kundenbindungsprogramm | Loyalty program | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003669860