Customer centricity: reality or a wild goose chase?
Year of publication: |
2008
|
---|---|
Authors: | Gummesson, Evert |
Other Persons: | Svensson, Göran (ed.) |
Published in: |
European Business Review. - Emerald Group Publishing Limited, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 20.2008, 4, p. 315-330
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer orientation | Marketing strategy | Networking | Service levels |
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