Customer classification in Indian retail sector : a comparative analysis of various machine learning approaches
Sreekumar, Rema Gopalan, Mayuri Desai, D.P. Acharjya
| Year of publication: |
2020
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| Authors: | Sreekumar ; Gopalan, Rema ; Desai, Mayuri ; Acharjya, D. P. |
| Published in: |
International journal of operations and quantitative management : IJOQM. - Houston, Tex. : INFOMS, ISSN 1082-1910, ZDB-ID 1290624-4. - Vol. 26.2020, 1, p. 1-28
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| Subject: | Service Quality | Customer satisfaction | Decision tree | Data Mining | Classification | Support Vector Machine | Data mining | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Klassifikation | Künstliche Intelligenz | Artificial intelligence | Mustererkennung | Pattern recognition | Indien | India | Entscheidungsbaum | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012390439