Customer co-creation projects and social media : the case of Barilla of Italy
Year of publication: |
2014
|
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Authors: | Martini, Antonella ; Massa, Silvia ; Testa, Stefania |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 3, p. 425-434
|
Subject: | Innovation | Customer co-creation | Social media | Crowdsourcing | Front-end innovation | Case study | Social Web | Social web | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Italien | Italy | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing |
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