Customer co-design : a study in the mass customization industry
Stefan R. Thallmaier
| Year of publication: |
2015
|
|---|---|
| Authors: | Thallmaier, Stefan R. |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mass Customization | Mass customization | Kundenintegration | Customer integration | Kundenwert | Customer value | Deutschland | Germany | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 214 S. 29 schw.-w. Ill., 19 schw.-w. Tab 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Leipzig, HHL Graduate School of Management, Diss., 2014 |
| ISBN: | 3-658-07525-2 ; 978-3-658-07525-5 ; 978-3-658-07526-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425455